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ORIGINALLY PUBLISHED IN VORAKA
Article Published on 23 December 2024 by Meghan Prentiss | www.vorakamag.com Johana Montoya, a Colombian professional makeup artist with six years of experience in the international beauty industry, is currently based in New Jersey.
Her story began in Colombia, where she discovered her passion while selling makeup to fund her university studies. Driven by her growing love for the art of makeup, she trained at the Colombian Makeup School in Medellín, where she launched her professional career, inspired by fashion, art, and her ability to connect with clients on a deep level.
In 2021, Johana took a significant professional leap by moving to the United States, a decisive moment in her search for new horizons. In New York, she joined the group of makeup artists known as Latinas Glam, which allowed her to participate in high-profile projects, including international fashion shows, editorial sessions, and audiovisual productions.
Her work has been featured in magazines such as Vogue Mexico, Malvie Magazine, and 17:23 Magazine, and she has collaborated with renowned designers such as Giannina Azar and Lázaro Sánchez. Among her most notable achievements is her participation in fashion weeks in Paris, Milan, Miami, Mexico, and New York, working with renowned platforms such as Runway 7, Global Fashion Collective, and Art Hearts Fashion. These experiences have allowed her to establish herself as a versatile makeup artist, adapting to the demands of each project and client.
Apart from her individual success, Johana is the founder and director of Mua Collective, a collective of professional makeup artists dedicated to excellence and collaboration. Her mission is not only to transform faces but also to empower her colleagues and help them reach major international platforms, providing them with the tools and confidence needed to stand out.
With a combination of creativity, attention to detail, and a personalized approach, Johana Montoya continues to elevate the art of makeup, turning every look into a true work of art.
EXCLUSIVE INTERVIEW WITH MAKEUP ARTIST JOHANA MONTOYA
What inspired you to pursue makeup while selling it to fund your studies?
My inspiration has always been my family, being able to be someone in life and help them. I was also inspired by the power that makeup gives to be your own boss and work doing what you love.
How did your artistic style shape your training in Medellín?
Studying in Medellín allowed me to find my unique and natural style, discover my passion for makeup, and realize that I can live off this art and inspire many people.
What was your biggest challenge transitioning to the beauty industry in the United States?
The biggest challenge has been the language barrier, as you encounter a diversity of cultures, making it essential to master the language in order to seize opportunities. In terms of makeup, the main challenge was adapting my knowledge to an industry that leans more towards a European style, where I lean towards makeup that is more natural and harmonious.
How have you worked with platforms like Vogue and Runway in your career?
Much of my success has been possible thanks to Fashion Week and the Latinas Glam group, which has been a link to these platforms. It has also been a very motivating experience to meet so many people and be in an ever-growing environment.
What was your experience like working at major Fashion Weeks in Milan and Paris?
It was an incredible experience. Although it’s exhausting work—since you have to work quickly and attend to many models—it’s truly fantastic to attend these events and get to know the city while meeting new people in the industry.
What has been the most memorable collaboration of your career so far?
I have been fortunate to have very memorable experiences but I'm currently working on a film and since it’s my first time on a movie set it stands out more to me for such a great experience.
What motivated you to create Mua Collective, and how do you support other artists?
I never imagined having a team of makeup artists; it just happened organically, and before I knew it, I was creating the group. Motivated by the growing demand and living in a city where the most important fashion and beauty events take place, my goal is to be a link for other makeup artists to showcase their talent. Through Mua Collective, they can reach the runways and events of Fashion Week, display their work, and connect with platforms for professional growth.
How do you balance creativity with client expectations?
The most important thing is to understand the client’s needs and know what works for their skin type to provide the right service. After that, you can unleash your creativity to enhance the client’s beauty and ensure they feel satisfied with your work.
What is the most rewarding part of being part of Latinas Glam?
The most rewarding aspect is meeting the people involved and knowing that we all share the same dream and can support each other in creating a collaborative and respectful industry. What’s your strategy for keeping up with beauty trends?
I always follow the top artists to stay updated on new trends, and I continuously take courses to improve my techniques and learn new things.
Which collaboration with a designer taught you the most about fashion and beauty?
I learned the most about fashion and beauty while working with Saunak Shah, an Indian photographer and content creator, as his style and perspective on art are unconventional and reflect a creativity and passion for art that I haven’t seen in many others.
What advice would you give aspiring makeup artists aiming for global platforms?
My advice is to always fight for your dreams; even if they seem distant, don’t give up. Persistence and hard work will lead you to work on these platforms.
How do you feel about appearing in Voraka magazine, and how do you think this recognition will influence your future projects?
For me, it’s an honor to appear in Voraka magazine, and I’m happy to have this opportunity, as it will help increase visibility for me and my team and reach people who might need our talent. I’m grateful to Voraka for this opportunity.
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